Internationalisierung von Schweizer Marken : eine Analyse von Mittelunternehmen der Konsumgüterindustrie
Year of publication: |
2007
|
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Authors: | Wenger-Schubiger, Nicole Beatrice |
Subject: | KMU | SME | Markenführung | Brand management | Konsumgütermarketing | Consumer goods marketing | Internationales Marketing | International marketing | Schweiz | Switzerland | Konsumgüterindustrie | Klein- und Mittelbetrieb | Internationales Management | Markenpolitik | Marke | Internationalisierung |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 233, [1] S. Ill., graph. Darst. 21 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
Language: | German |
Thesis: | St. Gallen, Univ., Diss., 2007 |
Source: | ECONIS - Online Catalogue of the ZBW |
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