Internationalization motives : sell more, buy better, upgrade and escape
Alvaro Cuervo-Cazurra; Rajneesh Narula; C. Annique Un
| Year of publication: |
2015
|
|---|---|
| Authors: | Cuervo-Cazurra, Alvaro ; Narula, Rajneesh ; Un, C. Annique |
| Published in: |
Multinational business review. - Bingley : Emerald, ISSN 1525-383X, ZDB-ID 915863-7. - Vol. 23.2015, 1, p. 25-35
|
| Subject: | Internationalization | Motives | Behavioral economics | Globalisierung | Globalization | Motivation | Verhaltensökonomik | Multinationales Unternehmen | Transnational corporation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381221