Internationalization motives: sell more, buy better, upgrade and escape
Year of publication: |
2015
|
---|---|
Authors: | Cuervo-Cazurra, Alvaro ; Narula, Rajneesh ; Un, C. Annique |
Other Persons: | Alvaro Cuervo-Cazzura, Prof. (ed.) |
Published in: |
The Multinational Business Review. - Emerald Group Publishing Limited, ISSN 2054-1686, ZDB-ID 2070887-7. - Vol. 23.2015, 1, p. 25-35
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Internationalization | Motives | Behavioral economics |
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