Internationalization of the financial services market and its influence on consumers' ethnocentric attitudes : case study of Poland
Year of publication: |
2008
|
---|---|
Authors: | Smyczek, Slawomir |
Published in: |
Perspectives on internationalization and international management. - Vaasa, Univ., ISBN 978-952-476-228-1. - 2008, p. 232-247
|
Subject: | Polen | Poland | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour |
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