Internationalizing the medium-sized firm : [a collection of instructive case studies]
Per V. Jenster; J. Carlos Jarillo
| Year of publication: |
1994
|
|---|---|
| Authors: | Jenster, Per V. |
| Other Persons: | Jarillo, J. C. (contributor) ; Jarillo, José C. (contributor) ; Schenker-Wicki, Andrea (contributor) |
| Publisher: |
Copenhagen : Handelshøjskolens Forl. |
| Subject: | Internationales Marketing | International marketing | KMU | SME | Klein- und Mittelbetrieb | Internationalisierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 300 S Ill., graph. Darst |
|---|---|
| Series: | Copenhagen studies in economics and management / A. - Copenhagen : Handelshøjskolens Forlag, ISSN 0908-6587, ZDB-ID 1498906-2. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-87-16-13232-1 ; 87-16-13232-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013427127