Internet banking acceptance in the United States and Malaysia : a cross-cultural examination
Year of publication: |
2015
|
---|---|
Authors: | Yee Yen Yuen ; Yeow, Paul H. P. ; Lim, Nena |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 3, p. 292-308
|
Subject: | Cross-cultural research | Internet marketing | Cross-cultural management | International marketing | Malaysia | Interkulturelles Management | USA | United States | Internationales Marketing | Internet | Electronic Banking | Electronic banking | Vergleich | Comparison |
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