Internet banking acceptance in the United States and Malaysia: a cross-cultural examination
Year of publication: |
2015
|
---|---|
Authors: | Yuen, Yee Yen ; Yeow, Paul HP ; Lim, Nena |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 33.2015, 3, p. 292-308
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cross-cultural research | Internet marketing | Cross-cultural management | International marketing |
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