Internet-Branding : Marketing und Markenführung im Internet
von Claudia Fantapié Altobelli und Matthias Sander
| Year of publication: |
[2001]
|
|---|---|
| Authors: | Fantapié Altobelli, Claudia ; Sander, Matthias |
| Publisher: |
Stuttgart : Lucius & Lucius |
| Subject: | Markenführung | Brand management | Internet | Mobile Marketing | Mobile marketing | Theorie | Theory | Marketing | Markenpolitik |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIV, 236 Seiten Diagramme 24 cm |
|---|---|
| Series: | Forum Marketing & Management : Probleme, Konzepte, Lösungen. - Stuttgart : Lucius & Lucius, ZDB-ID 2027587-0. - Vol. Bd. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverzeichnis: Seiten 218-232 |
| ISBN: | 3-8282-0190-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012874897