Wirkung interaktiver Markenauftritte im Internet
Greg Kiss
| Year of publication: |
2005
|
|---|---|
| Authors: | Kiss, Greg |
| Publisher: |
Berlin : Logos-Verl. |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Mobile Marketing | Mobile marketing | Electronic Commerce | E-commerce | Werbewirkung | Advertising effects | Experiment | Theorie | Theory | Deutschland | Germany | Internet | Positionierung <Marketing> | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 256 S Ill., graph. Darst 210 mm x 145 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Gießen, Univ., Diss., 2005 |
| Notes: | Pb. : EUR 40.50, EUR 41.60 (AT), sfr 72.10 |
| ISBN: | 3-8325-0833-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002626912