Internet Crisis Potential: The Importance of a Strategic Approach to Marketing Communications
Year of publication: |
2007
|
---|---|
Authors: | Conway, Tony ; Ward, Mike ; Lewis, Gerard ; Bernhardt, Anke |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 13.2007, 3, p. 213-228
|
Saved in:
Saved in favorites
Similar items by person
-
Internet crisis potential : the importance of a strategic approach to marketing communications
Conway, Tony, (2007)
-
Growth hacking as an approach to producing growth amongst UK technology start-ups: an evaluation
Conway, Tony, (2019)
-
Conway, Tony, (2012)
- More ...