Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Year of publication: |
2019
|
---|---|
Authors: | Porto, Rafael Barreiros ; Abreu, Fernando Antunes de |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 8, p. 843-860
|
Subject: | advertising agency | Digital marketing | financial performance | investment | outsourcing | small enterprise | Outsourcing | Online-Marketing | Internet marketing | Werbewirtschaft | Advertising industry | KMU | SME |
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