Internet marketing capabilities and international market growth
Year of publication: |
August 2016
|
---|---|
Authors: | Mathews, Shane ; Bianchi, Constanza ; Perks, Keith J. ; Hely, Marilyn ; Wickramasekera, Rumintha |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 25.2016, 4, p. 820-830
|
Subject: | Internet marketing capabilities | Information availability | Strategic orientation | Network capabilities | International market growth | Online-Marketing | Internet marketing | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Internet |
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