Internet marketing : integrating online and offline strategies
Mary Lou Roberts ; Debra Zahay
| Year of publication: |
2013 ; 3. ed., internat. ed.
|
|---|---|
| Authors: | Roberts, Mary Lou ; Zahay, Debra |
| Publisher: |
Boston, Mass. [u.a.] : South Western |
| Subject: | Internet marketing | Telemarketing | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 484 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-133-62701-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009528535