Internet media personality : scale development and advertising implications
Chang-Dae Ham and Hyung-Seok Lee
| Year of publication: |
2015
|
|---|---|
| Authors: | Ham, Chang-Dae ; Lee, Hyung Seok |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 2, p. 327-349
|
| Subject: | Internet media | media personality | brand personality | scale development | pairing effects | Internet | Markenimage | Brand image | Werbung | Advertising | Kommunikationsmedien | Communication media | Online-Marketing | Internet marketing | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342926