Internet usage categories and profile of each category with respect to demographic factors : an empirical study at Odisha
Year of publication: |
2014
|
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Authors: | Nath, Subash Chandra ; Mishra, B. B. |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 12.2014, 2, p. 60-80
|
Subject: | Internet usage category | Activities, Interests and Opinions (AIO) | Webgeneralists & Self-improvers | Entertainment seekers | Online Shoppers | Downloaders | Konsumentenverhalten | Consumer behaviour | Internet | Online-Handel | Online retailing |
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