Internet Word of Mouth gewinnt Automobilkäufer in China
Michael Lingenfelder; Gloria Steymann; Ellen Wevers
| Year of publication: |
2010
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| Authors: | Lingenfelder, Michael ; Steymann, Gloria ; Wevers, Ellen |
| Published in: |
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - Wiesbaden : Springer Gabler, ISSN 1865-6544, ZDB-ID 24126433. - Vol. 27.2010, 4, p. 36-41
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| Type of publication: | Article |
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| Language: | German |
| Source: |
Persistent link: https://www.econbiz.de/10009854052