Interpersonal trust in commercial relationships
Year of publication: |
2010
|
---|---|
Authors: | Guenzi, Paolo ; Georges, Laurent |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 44.2010, 1/2, p. 114-138
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Trust | Interpersonal relations | Financial services | Sales force | Regression analysis |
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