The impact of strategic account managers' behaviors on relational outcomes : an empirical study
Year of publication: |
2009
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Authors: | Guenzi, Paolo ; Georges, Laurent ; Pardo, Catherine |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 3, p. 300-311
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Subject: | Key-Account-Management | Key account management | Vertrauen | Confidence | Synergie | Synergy | Italien | Italy |
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