Interpretationen und Rekonstruktionen einer Arbeitgebermarke durch unternehmensexterne Stakeholder: eine explorative Studie (External interpretations and reconstructions of an employer brand: An exploratory study)
Year of publication: |
2014
|
---|---|
Authors: | Auer, Manfred ; Edlinger, Gabriela ; Moelk, Andreas |
Published in: |
Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management. - Rainer Hampp Verlag, ISSN 1862-0000. - Vol. 28.2014, 3, p. 346-366
|
Publisher: |
Rainer Hampp Verlag |
Subject: | employer branding | interpretive approach | (external) communication | reconstructions |
-
Auer, Manfred, (2014)
-
Tuzuner, V. Lale, (2009)
-
Palinkas, Tami, (2014)
- More ...
-
Auer, Manfred, (2014)
-
Auer, Manfred, (2021)
-
How do potential applicants make sense of employer brands?
Auer, Manfred, (2021)
- More ...