How do potential applicants make sense of employer brands?
Year of publication: |
2021
|
---|---|
Authors: | Auer, Manfred ; Edlinger, Gabriela ; Mölk, Andreas |
Published in: |
Schmalenbach Journal of Business Research (SBUR). - ISSN 2366-6153. - Vol. 73.2021, 1, p. 47-73
|
Publisher: |
Heidelberg : Springer |
Subject: | Employer Branding | Sensemaking | Employer image | Employer attractiveness |
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