Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery
Year of publication: |
1994
|
---|---|
Authors: | Stern, Barbara B. ; Schroeder, Jonathan E. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 28.1994, 8/9, p. 114-132
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising effectiveness | Art | Literature |
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