Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets
Year of publication: |
1997
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Authors: | O'Malley, Lisa ; Patterson, Maurice ; Evans, Martin |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 13.1997, 6, p. 54-55
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