Into the matrix : collecting psychometric data from consumers immersed in virtual worlds
Year of publication: |
2024
|
---|---|
Authors: | Ahmmad, Kamal ; Howlett, Elizabeth ; Perkins, Andrew |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 3, p. 378-395
|
Subject: | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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