Intracommunity gifting at the intersection of contemporary moral and market economies
Year of publication: |
2014
|
---|---|
Authors: | Weinberger, Michelle F. ; Wallendorf, Melanie |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, Suppl., p. 229-247
|
Subject: | New Orleans (La.) | Geschenk | Gifts | Großveranstaltung | Big event | Gemeinschaft | Community | Soziale Werte | Social values | Sponsoring | Sponsorship |
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