The rule of culture in advertising humor
Marc G. Weinberger, Charles S. Gulas and Michelle F. Weinberger
| Year of publication: |
2012
|
|---|---|
| Authors: | Weinberger, Marc G. ; Gulas, Charles S. ; Weinberger, Michelle F. |
| Published in: |
Handbook of developments in consumer behaviour. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-244-4. - 2012, p. 83-117
|
| Subject: | Werbepsychologie | Psychology of advertising | Humor | Kulturelle Identität | Cultural identity |
| Extent: | Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569463