Intraindustry marketing strategy effects on the analysis of firm performance
Year of publication: |
1982
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---|---|
Authors: | Frazier, Gary L. ; Howell, Roy D. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 10.1982, 4, p. 431-443
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Publisher: |
Elsevier |
Saved in:
Online Resource
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