Introducing marketing
John Burnett
| Year of publication: |
c2002
|
|---|---|
| Authors: | Burnett, John |
| Publisher: |
New York, NY : Wiley |
| Subject: | Marketing | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XI, 287 S graph. Darst 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Nebent.: Core concepts of marketing Includes bibliographical references and index |
| ISBN: | 0-471-46948-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001653179