Introducing marketing research
Year of publication: |
c2002
|
---|---|
Authors: | Baines, Paul ; Chansarkar, Bal |
Publisher: |
Chichester, West Sussex : J. Wiley |
Subject: | Marktforschung | Market research | Marketing | Marketingforschung |
Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
Extent: | XVII, 350 S graph. Darst 24 cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Einführung ; Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 0-471-49770-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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