Introduction: Affinity credit cards: a critical review
Year of publication: |
2001
|
---|---|
Authors: | Worthington, Steve |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 29.2001, 11, p. 485-508
|
Publisher: |
MCB UP Ltd |
Subject: | Credit cards | Relationship marketing | Trust |
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