Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market
Stephen L. Vargo
| Alternative title: | Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market |
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| Year of publication: |
2011
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| Authors: | Vargo, Stephen L. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 1/2, p. 217-222
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| Subject: | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Markt | Market |
| Extent: | graph. Darst. |
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| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007590