Introduction
Year of publication: |
2012
|
---|---|
Authors: | Neijens, Peter C. ; de Pelsmacker, Patrick |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 3 (1.7.), p. 169-172
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Saved in:
Saved in favorites
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