New advertising formats: How persuasion knowledge affects consumer responses
| Year of publication: |
2012
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|---|---|
| Authors: | de Pelsmacker, Patrick ; Neijens, Peter C. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 1 (1.2.), p. 1-5
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