Introduction of a second channel : implications for pricing and profits
Year of publication: |
2009
|
---|---|
Authors: | Huang, Wei ; Swaminathan, Jayashankar M. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 194.2009, 1 (1.4.), p. 258-279
|
Subject: | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | USA | United States | Theorie | Theory |
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