Introduction: Special issue on Brand equity, branding, and marketing communications in emerging markets
Alternative title: | Brand equity, branding, and marketing communications in emerging markets |
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Year of publication: |
2010
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Authors: | Kaynak, Erdener ; Zhou, Lianxi |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 3, p. 171-176
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Subject: | Markenführung | Brand management | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management |
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