How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation
Year of publication: |
2013
|
---|---|
Authors: | Zhou, Lianxi ; Whitla, Paul |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 8, p. 1013-1020
|
Publisher: |
Elsevier |
Subject: | Negative publicity | Celebrity endorsement | Morality | Asia | Attitudes |
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