Introduction to electronic commerce and social commerce
Efraim Turban, Judy Whiteside, David King, Jon Outland
| Year of publication: |
[2017] ; Fourth edition
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| Authors: | Turban, Efraim ; Whiteside, Judy ; King, David ; Outland, Jon |
| Publisher: |
Cham : Springer International Publishing |
| Subject: | Online-Handel | Online retailing | Social Web | Social web | Electronic Commerce |
| Description of contents: | Description [vub.de] ; Description [springer.com] |
| Extent: | xxv, 435 Seiten Illustrationen 27.9 cm x 21 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 3. edition erschienen 2011 bei Pearson unter dem Titel "Introduction to electronic commerce" |
| ISBN: | 978-3-319-50090-4 ; 3-319-50090-2 ; 978-3-319-50091-1 |
| Other identifiers: | 10.1007/978-3-319-50091-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011583732