Introduction to marketing : a step-by-step guide to all the tools of marketing
Geoff Lancaster & Paul Reynolds
| Year of publication: |
2003 ; 1. Indian ed.
|
|---|---|
| Authors: | Lancaster, Geoffrey A. ; Reynolds, Paul |
| Publisher: |
New Delhi [u.a.] : Crest Publ. House [u.a.] |
| Subject: | Marketing | Einführung |
| Extent: | IX, 290 S. : graph. DArst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 81-242-0298-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004894764