Introduction to marketing communications and social media marketing
Year of publication: |
2014
|
---|---|
Authors: | Kumar, Anvita ; Bosangit, Carmela |
Published in: |
Marketing cases from emerging markets. - Berlin, Heidelberg : Springer, ISBN 3-642-36860-3. - 2014, p. 139-142
|
Subject: | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Social Web | Social web |
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