Introduction to marketing
Carl D. McDaniel; Charles W. Lamb; Joseph F. Hair
| Year of publication: |
2008 ; 9. ed., internat. student ed.
|
|---|---|
| Authors: | McDaniel, Carl D. ; Lamb, Charles W. ; Hair, Joseph F. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXI, 671 S. zahlr. Ill. u. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 0-324-54401-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003486976