Marketing
Charles W. Lamb; Joseph F. Hair; Carl McDaniel
| Year of publication: |
2006 ; 8. ed
|
|---|---|
| Authors: | Lamb, Charles W. ; Hair, Joseph F. ; McDaniel, Carl D. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXXII, 736 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 0-324-22155-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003281392