Introduction to marketing
Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair, jr
| Alternative title: | Marketing |
|---|---|
| Year of publication: |
2011 ; 11. ed., internat. ed.
|
| Authors: | McDaniel, Carl D. ; Lamb, Charles W. ; Hair, Joseph F. |
| Publisher: |
Mason, Ohio : Cengage Learning |
| Subject: | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 777 S. : zahlr. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-538-75487-7 ; 978-0-538-75487-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004958986