Extent: | XXIII, 551 S. Ill., graph. Darst. 25 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Einführung ; Lehrbuch ; Textbook |
Language: | English |
Notes: | This ed. originally published: 2004 Includes bibliographical references and index. - Formerly CIP What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing. |
ISBN: | 0-19-955744-6 ; 978-0-19-955744-8 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003758702