Introduction to marketing : theory and practice
Adrian Palmer
| Year of publication: |
2009 ; 2. ed.
|
|---|---|
| Authors: | Palmer, Adrian |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Pr. |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 551 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-955744-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004926599