Introduction to the special issue : a macromarketing perspective on alternative economies
Year of publication: |
June 2017
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Authors: | Campana, Mario ; Chatzidakis, Andreas ; Laamanen, Mikko |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 2, p. 125-130
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Subject: | alternative economies | marketing systems | exchange | institutional logics | macromarketing |
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