Introduction to the special issue on B2B research
Alternative title: | B2B research |
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Year of publication: |
2010
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Authors: | Jap, Sandy D. ; Reibstein, Dave |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 3, p. 207-209
|
Subject: | Lieferantenmanagement | Supplier relationship management | USA | United States | B-to-B-Marketing | Business-to-business marketing |
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