MARKETING BUDGETS - How the best marketers do more with less ad budget - Corporate cutbacks must be made strategically to nurture those areas that hold the seeds for future growth.
Year of publication: |
2009
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Authors: | LaPointe, Pat ; Reibstein, Dave |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 38-39
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Saved in:
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