Introduction to the special issue on marketing communications and sustainability
Sunil Sahadev, Sidharth Muralidharan and Pallavi Singh
| Alternative title: | Marketing communications and sustainability Special issue on marketing communications and sustainability |
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| Year of publication: |
2022
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| Authors: | Sahadev, Sunil ; Muralidharan, Sidharth ; Singh, Pallavi |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 3, p. 227-231
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| Subject: | attitudes towards sustainability | Marketing and sustainability | sustainability communication | sustainable consumption | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1942145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371011