Introduction to the special issue: Sustainability as megatrend I
Alternative title: | Sustainability as megatrend I |
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Year of publication: |
2014
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Authors: | McDonagh, Pierre ; Prothero, Andrea |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 3, p. 248-252
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Subject: | sustainability | developmental and critical schools of macromarketing | discursive shifts | new materialism | gleaners and disposers | gender and socio-semiotics | environmental advertising | public markets | plant-based diets | clothing and textile recycling | macromarketing | Marketing | Kreislaufwirtschaft | Recycling | USA | United States | Nachhaltige Entwicklung | Sustainable development | Marketingtheorie | Marketing theory |
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