Sustainability as megatrend : two schools of macromarketing thought
Year of publication: |
2014
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Authors: | Mittelstaedt, John D. ; Shultz, Clifford J. ; Kilbourne, William E. ; Peterson, Mark |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 3, p. 253-264
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Subject: | sustainability | macromarketing systems | dominant social paradigm | macromarketing | marketing theory | Ökonomische Ideengeschichte | History of economic thought | Nachhaltigkeit | Sustainability | Schule | School | Marketingtheorie | Marketing theory |
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