Inversions of service-dominant logic
Stephen L. Vargo; Robert F. Lusch
| Year of publication: |
2014
|
|---|---|
| Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 3, p. 239-248
|
| Subject: | Effectual processes | entrepreneurship | human actors | service-dominant logic | value creation | value in use | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory | Entrepreneurship | Entrepreneurship approach | Kundenwert | Customer value | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461928